Human attention at the center. Technology is the means to understand it.
Every day we meet thousands of visual stimuli. We pass most, see some, and give our full attention to a few. Stopper was born from the idea that these moments are not accidental and can be measured.
From an academic question to a multimodal laboratory.
Stopper Theory, developed from academic research, first became the behavioral analysis system Stopper Analyze, then the AI-based Stopper AI, and today Stopper Lab, which studies real human response with eye tracking, EEG and GSR/EDA. Stopper Lab evaluates behavior, artificial intelligence, visual attention, neurophysiological activity and physiological arousal within the same research framework and turns the effect of visual and video content on human attention into measurable insight.
Bahçeşehir University Faculty of Communication.
Stopper Lab is structured within the Faculty of Communication as the Visual Attention and Human Behavior Research Laboratory. The BAP project foresees the laboratory examining the effects of visual and video stimuli on human attention, perception and behavior with experimental, behavioral, physiological and computational methods.
Scientific. Intelligent. Clear. Visual. Contemporary. Evidence-based.
Not too much academic jargon, but never at the cost of scientific credibility. No AI-startup clichés either. At the center of Stopper is not technology but human attention. Technology is the means to understand it.
- Some visuals make us stop. We measure why.
- Attention can be measured.
- From prediction to human response.
- Where AI meets real human attention.
- Measure attention. Understand behavior.
- From visual stimulus to measurable response.
- We don’t just predict attention. We test it.
- See what people see. Measure what makes them stop.
A few distinctions that matter.
- Not only an eye tracking laboratory.
- Not only an EEG laboratory.
- Not only an AI tool.
- Not limited to testing social media advertising.
- Not confined to the concept of neuromarketing.
- Never claims to “read what people feel”.
Frequently asked questions
What is Stopper Lab?
Stopper Lab is a multimodal research laboratory that measures how visual and video content affects human attention and behavior, using behavioral analysis, artificial intelligence, eye tracking, EEG and GSR/EDA together. It is structured within Bahçeşehir University Faculty of Communication as the Visual Attention and Human Behavior Research Laboratory.
Is Stopper Lab just an eye tracking or EEG lab?
No. The difference does not come from the number of sensors. It comes from bringing behavior, AI, visual attention, neurophysiological activity and physiological arousal together around the same research problem, under the Stopping Power approach.
What can we test?
Static visuals, moving images, video, digital interfaces and, with an appropriate research design, physical environments. Social media is the starting point, but any visual communication area the human eye meets can be a subject of Stopper research.
Do I need all five methods in every project?
No. The research design is built to need. Studies range from AI Analysis or Behavioral Analysis alone to Eye Tracking + EEG + GSR, up to the Full Stopper Lab Analysis.
What is a Stopper Lab Report?
A three-stage output: Data (measurement and analysis), Interpretation (academic and expert evaluation) and Insight (decision and development recommendations). Findings from every method used are compared and interpreted in one integrated report.
What is Stopper Score?
A 0–100 measurement model that evaluates validated indicators from different analysis layers together. Weights are developed on real Stopper Lab experiment data, academic research and validation studies, never set arbitrarily.
Is Stopper Certified an accreditation?
Not today. Stopper Certified is a future standard showing that a study meeting defined criteria conforms to a Stopper protocol. It is developed first through methodology, protocols, a benchmark database and academic validation, and is not presented as an independent international accreditation body.