Stopper Analyze: What did people do?

Behavioral Simulation Analysis

Stopper Analyze simulates digital feed environments similar to social media. Participants meet the content on their own phone or computer, in an environment close to natural use, and the system records what they actually did.

Upload the content, create a test, share the link. Participants scroll as they normally would.

The visuals or contents to be tested are uploaded to the system and a test is created. The test link is sent to participants, who encounter the content on their own devices in a digital flow that resembles everyday social media use.

Every observable behavior in the feed.

• Scrolling behavior
• Which content they stopped on
• Stopping duration
• Content transitions
• Choices and selections
• Clicks
• Interactions
• User journey

Stopping rate. Time to first stop. Content transition speed. Relative attention performance.

These four indicators form the core behavioral layer of the Stopper methodology. Stopper Analyze can be used on its own, or together with eye tracking, EEG and GSR/EDA within Stopper Lab.