Redesign Intelligence
Presentation · 2026-05-15
Stopper at Future AI Summit 2026. Rethinking human attention in the age of AI.
The premise
Every visual can now be generated. Not every visual will earn attention. Redesign Intelligence, Stopper's talk at Future AI Summit 2026, argues that the next design problem is not producing more but being noticed at all, and that attention has become the constraint that design has to be rethought around.
Three shifts
From output to outcome. Generative tools collapsed the cost of making. The scarce step moved downstream: does anyone stop?
From taste to evidence. Judgement still matters, but it can now be checked. A predicted heatmap and a measured one put the designer and the data in the same conversation.
From the page to the feed. A visual no longer exists on its own. It competes with the post above and below. Design for the stop, not for the frame.
Attention Intelligence as a design tool
The talk shows how prediction and measurement fit into a working process: analyse early with Stopper AI, decide between variants with evidence, test the finalists with real people in Stopper Analyze, and let every test improve the next prediction. Intelligence is not a replacement for design; it is a faster loop around it.
The responsibility
Measuring attention is not the same as exploiting it. The talk closes with Stopper's position: measure what people do, explain every score, and never claim to read what people feel. A more attentive tomorrow depends on visuals that deserve the stop.
Slides
Available on request through the contact page.